Stryde is a connected fitness company using tech to bring a premium home workout right into customers’ homes. Stryde’s founder, Pavlo Chikosh, called on Polymaths to create a software solution from scratch. It needed to work with the existing product hardware, seamlessly integrate business processes, and delight the customer with an engaging user experience – all without the need for babysitting. How did we do it? Our START™ team provided a step-by-step path to fruition – all in less than 3 months.
The Stryde customer wants it all – a wide range of workouts, a choice of instructors and instruction styles, and a variety of competitive and non-competitive modes. The gap in the market was clear. There was plenty of single-use, walled-garden style subscriptions available. But nothing like Stryde, which allowed customers to design their own fitness experience inclusively and affordably.
Stryde had assembled a team of the best, including a German industrial designer briefed with building the sensor-laden bike, plus a team of engineers responsible for the large-screen Android companion tablet. They needed a software partner with a deep understanding of how these elements could fit together and the ability to integrate physical and digital experiences seamlessly.
START™ is our step-by-step MVP (minimum viable product) development program, nurturing new ideas from ideation to launch. With START™, we ask the essential questions, then act on the answers: optimizing at every opportunity with Cloud-native solutions that are scalable, adaptable and fast to deploy.
We believe in a deep co-development ethos when partnering with clients so we can jointly arrive at the best solution. We are really fast when the client has clarity of vision, trusts our alignment with that vision, and enables us to execute against it using our efficient tools and processes.
Upon hitting some of the technical unknowns when dealing with hardware, 99% of other dev shops who are only web or app developers would have thrown in the towel, whereas, Polymath Labs rose to the occasion to complete the necessary low-level sensor engineering to keep us on track for release.
Thanks to the serverless Cloud-native architecture we developed, Stryde grew from beta testing to full production without needing backend alterations. On launch, Stryde outsold its initial run. From there, growth has been rapid, with an aggressive projected trajectory for 2021. Our role post-launch has been intentionally minimal: we helped the Stryde team recruit an internal product, design and engineering department and transitioned code, notes and processes over to them. Today, they’re flying solo – positioned for both independence and success.
At Polymaths, we have established a track record of game-changing partnerships with everyone from small startups to established businesses, and our engineering expertise and business savvy have brought five startups to market in the last three years. If our illustration of Stryde’s electric transformation into an elite industry competitor has inspired you to find a trusted engineering partner, take the first step forward with Polymaths START™ by clicking here and reaching out.