In 2018, Brrn became the world’s first cool temperature boutique fitness studio in New York City. Now, Brrrn At-Home offers a monthly subscription featuring hundreds of on-demand, trainer-led workout videos and Brrrn’s signature piece of equipment, the Brrrn Board.
Brrrn opened its doors in 2018 with a truly innovative fitness concept. Customers could work out in 50°F temperatures and take classes structured around the slide board, a training tool used by pro sports teams. Featured by the New York Times, the Wall Street Journal, and Live with Kelly and Ryan, Brrrn had become a national sensation. But when the pandemic hit in March 2020, everything came to a halt. In-person fitness classes were no longer an option. Brrrn had to find a way to pivot — quickly.
In July 2020, they brought Brrrn At-Home to market with the Brrrn Board and a beta mobile web app featuring a content library of workout videos. However, co-founders Johnny Adamic and Jimmy Martin needed a platform with payment processing and more functionality in order to truly grow this new online offering. After seeing Polymaths' previous results with Stryde Bike, the Brrrn team knew they had found the right partner.
With no in-house technical team or experience with the app-building process, Brrrn relied on Polymaths to create a high-level plan to rebuild the beta app from the ground up.
“The team at Polymath Labs is made up of true technologists, and this technology is the backbone of our e-commerce platform.”
The new Brrrn At-Home app has given Brrn the ability to get more users “on board.” After creating a new bundle that combines a Brrrn Board purchase with a 1-year all access subscription to the platform, Brrrn At-Home has seen a 20% increase in users month over month. Brrrn is now raising capital to support the high-growth needs and mass market consumption of the Brrrn At-Home platform.
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